The challenge was to balance system design with brand identity, ensuring PSA’s landscape philosophy was reflected in an engaging and timeless digital archive. As a PSA client myself, I understood the studio’s vision from both perspectives. We explored various design trends but committed to aesthetic longevity over superficial appeal. The website employs scroll-triggered animations, whitespace, and a natural color palette to create an interactive, refined, and globally resonant platform, enhancing PSA’s digital presence and industry credibility.